![]() The strategy will ensure more consumers purchase the product. The campaign should also target individuals from every racial group. The campaign should also include “videos, newspapers, and radios in order to achieve the targeted marketing goals” (Finch, 2012, p. Pepsi should retain these celebrities in order to attract more customers. Pepsi also needs to redesign its marketing plan in order to achieve its goals. The use of celebrities and communication channels will support the needs of many customers. Pepsi’s campaign strategy will attract more Latino and African American consumers. Proposed Campaign Strategy to Have a Universal Appeal The best strategy is to ensure every salesperson communicates the product’s benefits to the customers. The strategy informs these consumers about the availability of the product in the market. The success of the company’s marketing strategy depends on the information availed to these customers (Finch, 2012). The advertising approach also uses different celebrities to target every Latino or African American youth. The buyer is also unaware of the nutrients, minerals, and additives contained in this product. ![]() Pepsi fails to inform its consumers about the benefits of Mountain Dew. The strengths of this advertising campaign have made Mountain Dew a successful brand in the U.S. ![]() A better strategy will attract more customers in different locations (Finch, 2012). The product is not unique in the American market. The consumers are unaware of the nutrients or minerals contained in the product. The company does not communicate the strengths and benefits of the product to every customer. Pepsi does not differentiate the product from the increasing level of competition. The product also faces competition from Coca Cola’s leading brands such as Diet Coke and Sprite. Mountain Dew is a successful product in the United States. This discussion explains how Pepsi directs Mountain Dew’s advertising strategy at the best market segment. The use of people such as Jason Aldean and Lil Wayne continues to support Mountain Dew’s advertising strategy (Stanford, 2012). The decision to attract every racially diverse society in New York will make the company’s marketing strategy efficient. Mr.The advertising strategy has identified and targeted the right segment.Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. ![]() The news should come as welcome relief to PepsiCo, which has seen sagging engagement on Facebook as of late, at least for its other brands including Doritos and Pepsi. The campaign won the brand 24,000 followers on Twitter. Leading up to the Super Bowl, many eyes were on Planters, which staged a somewhat bizarre death of its Mr. Other ads were social media winners for brands as well. Since that day, mentions continue to grow as Facebook users continue to chatter about the ad and Mountain Dew. On January 30, mentions of Mountain Dew on Facebook jumped 390%. As of this week, that number is up to 66,6000: a growth of 851%.īut it was on the day of the teaser - ahead of the Super Bowl itself - that the brand picked up the largest spike in mentions.Īt the end of January, Mountain Dew teased images of Bryan Cranston as Jack Nicholson's iconic Jack Torrance from The Shining. Social media data is now showing that one of the biggest winners was Pepsico's ( $PEP) Mountain Dew.Ī Super Bowl ad for Mountain Dew featuring Brian Cranston re-enacting the famous Jack Nicholson "Here's Johnny" scene from The Shining had people chattering on social media both leading up to - and following - the big game.īefore the ad was teased, Mountain Dew averaged around 7,000 mentions on Facebook. Now that the Super Bowl is over, advertising and marketing communities are busy calculating - or at least estimating - which brands scored the game behind the game: the hunt for eyeballs and social media attention.
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